Having access to broadband infrastructure is only the first step to participating in the “digital economy.” In order to take full advantage of its potential, users must know how to effectively use this technology. For rural areas, in particular, utilizing broadband can be a valuable economic development tool. In particular, broadband can be used by:

1. Small businesses (e-commerce) - broadband can be used to develop websites, extend market reach, or find a cheaper supplier for inputs.
2. Individuals - can also build their own business or increase their income by using eBay (an online auction), work from home in a number of increasing “teleworking” industries, or take an online course to improve their education level.
3. Communities - city or county websites can be very effective promotion tools for tourists, relocating families, or businesses considering locating near your area.